India's 1st pay-per-viewcreator platform
Set a spend cap. Pay only for views received.
12,84,920
eligible views counted for brands — and rising, live
How MINI works
Four clear steps from brief to bill.
Post a brief
Add what you want made and your maximum spend.
We match creators
You approve vetted, scored creators.
Content gets made and reviewed
Comment on the video, then approve it.
You pay for eligible views
The count runs for the agreed window, never above your cap.
How we count a view
The number you pay is the number you can see.
What counts:
Views that happened in your selected campaign window.
What doesn't:
Bots, duplicates and bought views.
What it costs
Choose the model. Set the ceiling.
The more you pay on views, the less you pay upfront.
View-only
Pay only for eligible views. No upfront fee.
₹0 upfront · pay per 1,000 eligible views
Hybrid
A smaller upfront fee, plus pay per eligible view.
Reduced upfront fee · lower view rate
Fixed fee
One flat fee. No view-based pay.
One flat fee · ₹0 view-based pay
What creators cost
Real rates. No agency markup.
See the creator's rate before you post your brief.
1k–10k followers
₹120–200
per 1k eligible views
10k–100k followers
₹180–320
per 1k eligible views
100k–500k followers
₹300–500
per 1k eligible views
500k+ followers
₹450–800
per 1k eligible views
Choose View-only, Hybrid, or Fixed fee. The more you pay on views, the less you pay upfront.
Why brands switch
Followers look good. Results pay better.
Billed on
200,000 followers
9,000 eligible views
Actually delivered
9,000 views
9,000 views
Campaign bill
₹45,000 flat
₹2,520 capped
Creator quality, explained
Every creator carries an Authenticity score.
One clear signal for the audience and performance behind a profile — grounded in public Instagram data, never self-reported.
See how the score works
MINI VerifiedAnanya R.
@ananya.glow · Beauty · Mumbai
What the score measures
Real, active followers vs. inflated counts.
Likes and comments measured against reach.
Consistent, verifiable public performance over time.
Steady output and audience behaviour, refreshed regularly.
Every metric is pulled from the creator's real Instagram data and refreshed automatically — no screenshots, no self-reporting.
Vetted creators. Sample profiles.
Your niche. Your rate.
BeautyMicro
TechMid-tier
FoodNano
FitnessMicro
FashionMicroTechMid-tierBeautyMicroFoodMid-tierFitnessNanoFashionMicroBeautyNanoFoodMacroSample profiles. Illustrative data. Not campaign results.
Your first campaign is free.
Zero MINI platform fee on campaign one. You only fund the creator payouts — capped, and paid on eligible views. After that, we agree a simple rate with you, one on one.
Ready when you are
Your next campaign, billed on real views.
Your rate. Your cap. Locked before anyone posts.
Start a campaign