Pay creators for real views, not follower counts.
Set a spend cap. Pay only for views received.
- Nothing is paid out until you approve the content.
- Your spend cap is a hard cap.
- 0% cut from creator payouts.
How MINI works
Four clear steps from brief to bill.
1. Post a brief
Add what you want made and your maximum spend.
2. We match creators
You approve vetted, scored creators.
3. Content gets made and reviewed
Comment on the video, then approve it.
4. You pay for real views
The count runs for the agreed window, never above your cap.
Why brands switch
Followers look good. Results pay better.
Billed on
200,000 followers
9,000 real views
Actually delivered
9,000 views
9,000 views
Campaign bill
₹45,000 flat
₹2,520 billed
Worked out: 9,000 real views × ₹280 per 1,000 = ₹2,520.
What it costs
One campaign. Two numbers you choose.
A rate for every 1,000 real views, and the most you will pay.
Rate per 1,000 views
What you pay for every 1,000 real views the content earns inside your window.
₹ per 1,000 real views
Spend cap
The most any one creator can earn from views. You set it before the brief goes out.
Hard cap, never crossed
What counts: Views that happened in your selected campaign window.
What doesn't: Bots, duplicates and bought views.
Your maximum spend is the spend cap times the number of creators. You see that one number before anyone starts, and creators are never paid above it. MINI adds a 10% fee on top, and nothing on your first campaign.
Creator quality, explained
Every creator carries an Authenticity score.
One clear signal for the audience and performance behind a profile. It comes from public Instagram data, never from the creator.
See how the score works
Example creator
Food · Delhi
Example scores — what the score measures
These are sample figures. On a real profile, every metric comes from the creator's public Instagram data and is refreshed automatically — no screenshots, no self-reporting.
The network
Small, reviewed, and checkable.
Every creator on MINI is reviewed by a person before any brand sees them. You can open the directory and look at real profiles, real scores and real rates before you post a brief.
Open the creator directoryStart a campaign
Pay for the views you actually get.
You decide the rate per 1,000 views and the most you are willing to spend. Both are fixed before any creator starts work.
Start a campaign